The Dream Years ago, I had a question: why was it so difficult to find fresh, high-quality, unique items in a modern aesthetic? Just one month after I graduated college, married my high-school sweetheart, moved to Burlington, VT, and started a full-time design job, I found myself brainstorming the solution to that question. I would design and launch a few t-shirts centered around my love for typography and minimal design. I felt like the design culture at the time was really lacking in this area, and apparently this sensibility connected with many people all around the world.